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Audience Understanding and Digital Support (AUDS)

Durata proiectului: 
June 2018 – December 2021
The Swiss Agency for Development and Cooperation (SDC) via Internews Europe
În derulare

To improve the quality of the media content and the financial sustainability of media institutions through a better understanding of the needs of the public.

Regional Training for Trainers: Training a group of experts about audience and about the digital development of media institutions. During the training, a number of media experts will be trained in identifying the key features of a media portal audience, the techniques that can be used to maintain and expand the target audience, etc.

In-house Consultations for Six Media Institutions: The participants trained at the first stage will conduct in-house consultations about audience an online management for six media institutions from Moldova.  

Small Grants for Audience Growth: The six media institutions will participate in a small grant contest, and four of them will receive funding to develop online audience growth tools and strategies.