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Social Networks: Opportunities and Risks for the Media

26 March 2018
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How to better promote media products on social networks? Which formats on these networks are more appropriate for the Republic of Moldova, so that media institutions could expand their audience?

The journalist Vladimir Thorik and his guest, Alexandr Kantler, social media marketing (SMM) specialist and online service provider, are discussing during the 69th edition of the ‘Media Azi’ show about media risks and opportunities while interacting with the social networks.

In addition, find out from this edition about the new ways to monetize the media on Facebook and direct your advertising to target audience, and how to expand your audience without a promotional budget.

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“Media Azi” broadcast is weekly produced by the Independent Journalism Center. It is intended to disclose the problems faced at present by the journalists of the domestic media and to identify solutions to hem. The broadcast may be viewed on the websites www.moldova-azi.md, www.media-azi.md and mediacritica.md, as well as on the Youtube channel of the Independent Journalism Center. 

The broadcast was produced with the financial support of the Swedish International Development Cooperation Agency, provided by the means of the Embassy of Sweden in Chisinau.