BATI: How Audience Data are Studied and Used

Many heard of the Circulations and Internet Audit Office (BATI), but few know how this organization works and what falls under its competencies. During the ‘Media Azi’ Talk Show the journalist Vladimir Thorik has a discussion with the Head of BATI Stanislav Popov and comes with complex relevant information.

Learn about places business entities choose for their advertising, and find out why they do not give up on the printed press, despite decreasing circulations of newspapers and magazines.

Besides, you can find out about the data BATI studies, the methodology it uses in its work and the number of media outlets participating in the assessments. See what criteria are taken into account when determining the socio-demographic profile of a media consumer and who may use the BATI data.“Media Azi” broadcast is weekly produced by the Independent Journalism Center. It is intended to disclose the problems faced at present by the journalists of the domestic media and to identify solutions to hem. The broadcast may be viewed on the websites www.moldova-azi.md, www.media-azi.md and mediacritica.md, as well as on the Youtube channel of the Independent Journalism Center. 
The broadcast was produced with the financial support of the Swedish International Development Cooperation Agency, provided by the means of the Embassy of Sweden in Chisinau.

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“Media Azi” broadcast is weekly produced by the Independent Journalism Center. It is intended to disclose the problems faced at present by the journalists of the domestic media and to identify solutions to hem. The broadcast may be viewed on the websites www.moldova-azi.md, www.media-azi.md and mediacritica.md, as well as on the Youtube channel of the Independent Journalism Center. 
The broadcast was produced with the financial support of the Swedish International Development Cooperation Agency, provided by the means of the Embassy of Sweden in Chisinau.