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Journalists learned to promote gender equality in mass media

31 March 2014
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Equity, gender equality and social attitudes are some of the terms used by the 17 journalists that participated in the training on Balanced Coverage of Topics about Men and Women in Media, organized by the Independent Journalism Center on March 28–29, 2014.

During the first part of the program, together with Daniela Terzi-Barbarosie, expert in gender issues, journalists representing local and national media outlets were involved in practical exercises aimed at discovering their stereotypes and at proposing solutions and ideas to overcome them.

The image of men and women in media and advertising, the editorial agenda and the difficulties in promoting gender equality were subjects covered during the second day of the training. Alina Radu, director of the Ziarul de Garda newspaper, suggested journalists to include into their contact lists the contacts of women experts and encouraged them to produce materials that quote both men and women as sources.
Mariana Gasnas, reporter of the VTI television in Ungheni, participated for the first time in such a training on gender issues, and she says that from now on she will be more careful at the rate of men and women in her journalistic materials.

Cristina Chiron, reporter at Radio Moldova Actualitati, mentioned that due to the training she learned to contribute to the men/women balance in media. “To balance a journalistic material, I will necessarily search for and quote women experts and political analysts as sources,” Cristina said.

Ina Landa, editor-in-chief of the Expresul newspaper in Ungheni, mentioned that while she had some experience in the gender area, this training allowed her to strengthen her knowledge and to share useful experience on this topic with other colleagues in media.
The training ended with participants suggesting a number of topics in the gender area, which shall be materialized in journalistic materials that will later be included into a publication.

The training has been organized by the IJC as part of “Changing the Perception of Women in Moldovan Society through Media,” a project implemented by the IJC between September 2013 and September 2014 with the financial support of the Netherlands Embassy through the MATRA Program.