Managers of Media Institutions Discussed in Chisinau About the Ways To Strengthen the Financial Stability

A two-day workshop, organised by the Independent Journalism Centre of Moldova in the framework of the project “Strengthening the financial stability of the media in Ukraine, Moldova and Georgia, using the experience of the countries of the Visegrad Group”, aims at familiarising the media managers with the main ways to strengthen the financial stability. The event takes place in Chisinau on 8^th and 9^th of December, and it is moderated by experts of the Visegrad Group and from Moldova, including: Tatiana Repkova (Slovakia) - founder and director of the Global Online Network “Media Managers Club”; Robert Čásenský (the Czech Republic) – journalist, commentator, and Grzegorz Piechota (USA) - journalist, social media expert.

On the first day of the workshop, the over 20 participants analysed, together with the local and international experts, the results of the national report on the “Financial sustainability of the media institutions in Moldova” and the main factors leading to the financial instability of the mass- media in Moldova. They divided into four working groups: national TV and radio, regional TV and radio, print publications and the online group, each group having the mission to identify the internal and external factors that impact on the financial stability of media institutions.
 
They analysed a number of issues, such as: ownership and partnerships; company resources and staff skills; company resources and the time; company resources and the finances; the technical equipment; the financial targets; the social targets and the ethical standards; the needs and the expectations of the customer / audience and the needs and the expectations concerning the product; the production capacities; the value, the price and the cost of the media product for the customer / audience; the promotion and communication; the location and convenience.

At the end of the workshop, the participants made proposals and recommendations for new data to be included in the national report.
The second part of the workshop will be held on Friday, 9^th of December. The participants will jointly develop new business models for all categories of media intended to help the media outlets in setting up new functional models for solving the financial problems they face.
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The event is organized within the project "Strengthening financial stability of the media outlets in Ukraine, Moldova and Georgia, using the experience of V4 Countries", funded by the International Visegrad Fund and USAID. The project is implemented by the Independent Journalism Centre, in partnership with the Association of Independent Broadcasters of Ukraine.