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IJC Survey//How Many Moldovans Agree to Pay for Supporting the Local Media

27 December 2021
2024 reads
În Moldova
Only 3% of citizens claim they are definitely ready to provide financial support for the independent local media, and potential supporters account for 10%, according to the national audience survey results launched on December 23 by the Independent Journalism Center (IJC).
 
When asked about their eagerness to financially support independent local media sources, 13% of the respondents claimed they would support them, 3% of them said they would certainly do so, and 10% would probably support them.
 
About a half of the respondents (47%) would definitely not financially support independent local media, and about a quarter (26%) would probably not support them. Therefore, the share of those not eager to support the local press financially amounts to 73%. 14% of the respondents refused to answer the question.

 
Sursa: Magenta Consulting
 

The survey also demonstrates that most people eager to financially support the press are from the central and southern regions of the country, accounting for 18% in each area. In Chisinau, their share is about 11%, and the northern region has the lowest number of supporters, 7%.

 
Sursa: Magenta Consulting

At the same time, the share of those who claim they will definitely support the press financially coincides with the number of persons who have subscriptions or make donations to a certain media source from the Republic of Moldova (3%). Besides, 8% of the respondents subscribe to movie and series websites, 5% to music platforms, and 1% of those surveyed have subscriptions to foreign press.
 Sursa: Magenta Consulting

The research was conducted by Magenta Consulting Company and includes a nationally representative sample of 1.341 persons, with a margin of error of ± 2%. The Day After Recall (DAR) method was applied for this research, and the data was collected using the CAPI (computer-assisted personal interviews) method from October 24 to November 20, 2021.

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Sursa foto: Pixelbox.ru

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