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Рy13 June 2018
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The Parliamentary Committee for Culture, Education, Research, Youth, Sport and Mass-media held the first public hearings on the new draft Law on Advertising, recently registered with the Parliament by a group of MPs, on 12 June. Draft’s authors, advertising experts and other persons interested in the subject were part of the debates.
IJC experts Eugeniu Ribca and Ion Bunduchi, who developed the draft law, said that its main goal was to make the Moldovan advertising market more transparent and to protect and promote the informational and economic space the media operated in. To this end, the draft provides for establishing and implementing the legal regime for political advertising during the extra-electoral period, which currently doesn’t exist. The document also sets out who cannot be a provider of political advertising, as well as the fact that paying for political advertising broadcasting services can only be made by bank transfer.
Provisions on the political advertising broadcasting, namely those relating to its broadcasting requirements, have triggered an increased interest from the part of participants. Article 11(5) provides the following: ‘During the extra-electoral period, the mass media founded by legal entities having political parties and/or social-political organizations as co-founder (member/members) are entitled to enter into contracts on free broadcasting of political advertising’.
PLDM spokesman, Ion Terguta, said: ‘If I am a founder and I have several people in the council, this law gives odds to me, because I both receive dividends from my entrepreneurial activity, and obtain an advantage over my business partners because I place advertising that is not charged’, Turgutza expressed his surprise.
Media expert Ion Bunduchi said that it was important in this case where this advertising is placed. According to Bunduchi, in the ‘Communist’ party newspaper, for instance, the Communists can place advertising for free, but this does not apply to the audiovisual area. ‘The law prohibits the political parties from owning radio and TV stations, but does not prohibit them from owning newspapers’, Bunduchi explained.
Galina Zablovskaya, Executive Director of the Association of Advertising Agencies in Moldova, expressed her disappointment that the draft law does not provide for the establishment of a single body responsible for the entire advertising realm.
The draft was developed within the Working Group on Improving Media Law and is to be presented and voted in the Parliament’s plenary session.
Note that the draft law is part of the extensive IJC campaign to amend the Advertising Law.
IJC experts Eugeniu Ribca and Ion Bunduchi, who developed the draft law, said that its main goal was to make the Moldovan advertising market more transparent and to protect and promote the informational and economic space the media operated in. To this end, the draft provides for establishing and implementing the legal regime for political advertising during the extra-electoral period, which currently doesn’t exist. The document also sets out who cannot be a provider of political advertising, as well as the fact that paying for political advertising broadcasting services can only be made by bank transfer.
Provisions on the political advertising broadcasting, namely those relating to its broadcasting requirements, have triggered an increased interest from the part of participants. Article 11(5) provides the following: ‘During the extra-electoral period, the mass media founded by legal entities having political parties and/or social-political organizations as co-founder (member/members) are entitled to enter into contracts on free broadcasting of political advertising’.
PLDM spokesman, Ion Terguta, said: ‘If I am a founder and I have several people in the council, this law gives odds to me, because I both receive dividends from my entrepreneurial activity, and obtain an advantage over my business partners because I place advertising that is not charged’, Turgutza expressed his surprise.
Media expert Ion Bunduchi said that it was important in this case where this advertising is placed. According to Bunduchi, in the ‘Communist’ party newspaper, for instance, the Communists can place advertising for free, but this does not apply to the audiovisual area. ‘The law prohibits the political parties from owning radio and TV stations, but does not prohibit them from owning newspapers’, Bunduchi explained.
Galina Zablovskaya, Executive Director of the Association of Advertising Agencies in Moldova, expressed her disappointment that the draft law does not provide for the establishment of a single body responsible for the entire advertising realm.
The draft was developed within the Working Group on Improving Media Law and is to be presented and voted in the Parliament’s plenary session.
Note that the draft law is part of the extensive IJC campaign to amend the Advertising Law.
