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Television and the Internet – top information sources for Moldovans

24 April 2014
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Television is still the main source of information for Moldovan citizens, followed by the Internet and radio in the second and third place, accordingly. Books and newspapers are the least preferred options among Moldovans in the rating of information sources: they are daily read by only 9% of the population. These data come from the Barometer of Public Opinion (BPO) presented by the experts of the Institute for Public Policy (IPP) at a press conference on Thursday, 24 April.

Television
According to the latest BPO, 81% of Moldovans watch TV daily, and for 66% of respondents it is the most important source of information, while for 33% it is the most reliable information channel. The respondents that claimed that TV is the most important media source most often watch  Moldova 1 (30%), Prime TV (21%) and  Jurnal TV (18%). These channels are followed by Pro TV and Publika TV, with 9%. In terms of unbiased presentation of political news, according to respondents, the best positions are taken by Prime TV (64%), Jurnal TV (60%), Publika TV (59%), Moldova 1 and Pro TV (58%).

Internet
The Internet ranks second in the top of information sources in Moldova, with almost 15%. It is daily used by 42% of respondents, which is 4% more than according to the BPO of November 2013. This fact shows that the Internet is gaining ground to the detriment of traditional media in Moldova. For 20% of respondents the Internet is the most important source of information.

Radio
Radio is daily listened by 40% of respondents, ranking third among the main sources of information. For 6% of respondents, it is the most important source of information, and for 7% it is the most reliable source of information.

Newspapers
Almost 9% of respondents said they read newspapers daily. Newspapers are the most important source of information for 2% of respondents and the most reliable source of information for 3% of respondents.

Also, 63% of respondents find they have free access to information in a large and very large extent, 30% – in a small extent, and 3% of respondents find they have no access to information.

The survey was conducted from 28 March to 13 April 2014 on a sample of 1,115 people aged 18 years and more, from 76 settlements in Moldova (except the Transnistrian region). The research was produced by the Center of Sociological, Politological and Psychological Analysis and Investigations CIVIS. The margin of error is ± 3%. 

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